The way we communicate has evolved for thousands of years and will continue to change in the years, decades, and centuries ahead. One of the newest forms of communication, social media, has become a major force in strategic communications, crisis management, and public relations planning and execution.
As social media’s pervasive growth continues, acceptance levels are exploding exponentially. Already, more than 850 million people use Facebook, which represents one of every nine people on the planet. YouTube has more than 500 million unique users each month, 200 million Tweets are sent each day on Twitter, and LinkedIn has more than 100 million users. Dozens of other social medal portals interconnect people on every conceivable issue.
To meet increasing client needs, N&A added staff to research, develop, and execute social media programs. Our capabilities span a wide range of services, including initial business startup programs for Facebook, Twitter, YouTube, and LinkedIn accounts; social media monitoring, analytics, and engagement; integration of social media into strategic communications planning; and Internet forums, weblogs, social blogs, micro-blogging, wikis, and podcasts.
The firm also specializes in crisis planning and develops customized programs for a wide range of organizations designed to prevent a negative social media incident from spiraling out of control and causing massive reputational and brand damage.