Nicolazzo & Associates is not a publicity shop.
Our interaction with the news media has a strategic purpose central to the goals and objectives of our clients. Print, broadcast, and online coverage generated by N&A reflects the positioning and key messages intended to resonate with specific target audiences.
In our crisis management practice, N&A uses our depth of experience to ensure that news media outlets report relevant information on time and accurately. Crisis communications involves more than simply "managing the media". In a crisis, numerous key audiences need to be identified and addressed with relevant and timely information. In our view, the news media has an obligation to "get the story right".