Listing a major manufacturing company on the NYSE
A spinoff of a New York Stock Exchange listed company in the manufacturing sector
After decades of growth, this NYSE-listed firm decided to spin off a separate, publicly traded company that specialized in making valves for the oil and gas industry. The spinoff, which would launch operations with more than $100 million in revenue, already had 7,000 customers in more than 100 countries. Now that it would be an independent company, it was critical that the new company enhance shareholder value through profitable growth from a diversified product suite.
Strategy and Plan:
N&A worked with senior management on a full-scale strategic communications and financial communications plan. In conjunction with "ringing the bell" on the NYSE floor, key activities included development of positioning strategies and key messages, media/presentation training for the CEO, a start-of-trading press release, preparation of press materials, press interviews with print/broadcast/online media, liaison with financial wire services, an executive Q&A, coordination of one-on-one meetings with key buy- and sell-side analysts, and organizing a tour of the NYSE floor for senior executives.
On the day of the NYSE launch, the company captured significant media attention.
At launch, the Company's shares traded at $10.81. Two years later, trading was at $17.00, and today shares trade in the $30.00 to $33.00 range. Currently, the Company has revenues in excess of $800 million, has a market cap of $552 million, and continues to deliver quarter-over quarter growth and solid earnings.